ARCHIVE

REVIEW

2017-04-08 - 2017-04-11
ADDRESS:Shanghai Exhibition Center, No.1 West Hall 1F, No.1000, Middle Yan'An Rd, Jiangan District, Shanghai 上海市静安区延安中路1000号上海展览中心西一馆

New Image for Showroom Shanghai 17AW Collection Exhibition  to Create a Headline IP in the Industry

Going into its third year, the 2017 A/W collection exhibition, owned by Showroom Shanghai, will run on the first floor of the West No.1 Hall of Shanghai Exhibition Center from April 8-11, 2017.

After three years of practice, Showroom Shanghai, which made its debut on April 13, 2014, has been clear about its own position—focusing on emerging high- and medium-end fashion brands with business development potential through the lens of independent designers, thus making it a catalyst for consumption upgrading of the Chinese fashion industry.

In the run up to its third birthday celebration, Showroom Shanghai is significantly upgrading its image by staging its show at Shanghai Exhibition Center, a downtown historic building. Nearly doubling its floor size, the new show will reach 3,600sqm, with an enlarged public area to enhance the viewers’ experience. Here, the most potential emerging fashion brands are bound to have a dialogue with this magnificent historic building across time.

The venue is designed by Mr. Hong Renjie, a young architect who has paid a special visit to distinctive buildings along linong (lanes and alleys) near the Shanghai Exhibition Center, such as Simingcun, Mingdeli and Changde Apartment. Instead of attempting to replicate traditional commercial space, he “tried to break free from stereotypical patterns, and convert and integrate thickened walls, roads and neighborhood scale into the venue.”

Apart from a whole-new image, Showroom Shanghai, in partnership with Shanghai Fashion Week, positions itself as the official show. It is the hope of Showroom Shanghai to deepen cooperation with Shanghai Fashion Week, one of the most powerful platforms in China, to focus on local market.

“时堂 Showroom Shanghai” 迎来了第三个年头!2017秋冬系列服装服饰展将于2017年4月8日至11日,在上海展览中心西一馆1楼举办。

时堂正式亮相于2014年的4月13日,经过3年的实践,日益清晰了自己的定位——从独立设计师出发,聚焦具有商业拓展潜力的中高端新兴时装品牌,成为中国时装产业消费升级的助推器。

3岁生日之际,时堂迎来了形象大升级,落户市中心的历史建筑——上海展览中心。整个展会的面积扩大将近一倍,达3600平米——更宽敞的公共空间,全面提升观展体验。最具成长性的新锐时装品牌,与这栋最辉煌的历史建筑,将产生跨越时间的对话。

此次时堂展会的展场设计,由青年建筑师洪人杰先生操刀。他走访了上海展览中心附近的四明邨、明德里和常德公寓等等颇具特色的里弄建筑。他并没有试图复制这些传统的商业空间,“取而代之的是打破僵化的介面,将那些被厚墙、大马路和以往的邻里尺度,透过转化并置入时堂展会。”

除了形象的全面升级以外, “时堂Showroom Shanghai”和上海时装周正式联姻,成为上海时装周官方展会。时堂希望能与上海时装周这一中国最具影响力之一的平台,深入合作,一同深耕本土市场。

2017秋冬系列展示,时堂总共吸引70余个品牌参展,可以说是时堂创立以来规模最大的一次,更多的新生品牌注入进来,相信会有一场全新的视觉盛宴,呈现给每一位时堂的参观者。与此同时,生活方式和配饰类型的品牌也是本届的中流砥柱,以顺应近期市场对配饰品类的不断扩大的需求。

此外,在本届时堂展会,将携手“界面新闻”,在现场做6场高端产业论坛。“界面新闻”时尚版块的年轻编辑记者团队,以其专业素养,不断输出与众不同的产业视角和思考,这点与时堂的态度高度契合。该系列论坛将以“新秩序New Order”为标题,邀请业内扛鼎人士,在新的商业、传播环境下,共同探讨如何完成国内品牌的升级换代,并更好地构建未来的新常态。