BRAND INTRODUCTION

哇吲(WOW-IN)

WOW-IN was founded in 1999. We design, produce and sell bags that with more flexible fabric. As with the ductility and high flexibility, it allows us to bring our unique creativity alive. The reason why we choose such flexible fabric lies in the understanding of the essence of our life. The life we’re living everyday, it cannot be felt through touch, yet cannot be left without feeling, it is not coarse nor rigid, but rather gentle and inclusive. As so, for more than a decade, WOW-IN consistently offers outstanding quality and durability while retaining a gentle and vivid appearance.

品牌创立于1999年,设计师刘盛毅主张轻松、随性、自我的态度,放慢节奏去巡查自我的精神世界并感知和创造。给自己预留充裕的时间,用细腻去发现日常之美,用专注去做自己喜欢的一切。在时间中沉淀,缓慢中极致。设计师将“生活里”这种状态带到工作中,更直接、更纯粹的感受愉悦并分享。形成品牌自有文化——轻松中一丝不苟,随性中讲究。