WOW-IN was founded in 1999. We design, produce and sell bags that with more flexible fabric. As with the ductility and high flexibility, it allows us to bring our unique creativity alive. The reason why we choose such flexible fabric lies in the understanding of the essence of our life. The life we’re living everyday, it cannot be felt through touch, yet cannot be left without feeling, it is not coarse nor rigid, but rather gentle and inclusive. As so, for more than a decade, WOW-IN consistently offers outstanding quality and durability while retaining a gentle and vivid appearance.