In the West-1 Hall of Shanghai Exhibition Center, Showroom Shanghai is to stage its 2018 Autumn & Winter Collection Show from March 30 to April 2, 2018.
After 4 years of preparing itself, Showroom has attracted a stable professional audience of over 3,000 from all around China. Not only is Showroom a trailblazer of showroom for independent Chinese designers and brands, but it has emerged as a leading premium exhibition in the industry thanks to its high-end positioning. Handpicked by the sponsor from close to 300 applicant brands, the 98 exhibitors are mostly design brands that are committed to products and with promising growth potential. Among them, first-time participating brands account for 30%, which are poised to imbue vitality into the market. Overseas brands contribute 36% to the total number with a slight growth. This year, based on a market survey, Showroom Shanghai creates for the first time a special exhibition zone for men’s wear, which groups and showcases men’s wear brands that represent 15% of all the participating brands, in response to growing market demand.
Showroom Shanghai, as an open platform, aspires to more than the exhibitions held twice a year during Shanghai Fashion Week. Epitomizing its vision in “Going out, going up, and going to the source”, it has organized a number of relevant events.
“Going out”, as the name implies, is to bring domestic brands onto the international market. In this season, Showroom Shanghai provided BAN XIAOXUE with its own brand showroom during Paris Fashion Week as a debuting brand, to welcome buyers throughout the globe.
By “going up”, Showroom Shanghai determines to do more than relying solely on its role as a bridge between brands and buyers in an attempt to venture into the spotlight of the fashion culture. To this end, Showroom Shanghai creates a platform of events called “Fashion in Museum” in coalition with a fashion landmark, Museum of Contemporary Art, Shanghai (MoCA). The first to debut is the Lace Review, a fashion artwork show staged at MoCA from March 22 to April 9, where there are 14 top lace workshops from Hauts-de-Seine in northern France to be showcased, quite a number of which are well-established names in the luxury industry and among royal families. Exquisite lace workmanship is not only to be presented to professional viewers as works of art, but also to be put in close contact with ordinary fashion lovers. Valerie Steele, curator and director of the Museum at FIT in New York, Akiko Fukai, chief curator of the Kyoto Costume Institute, and Sonnet Stanfill, renowned director of V&A Museum, will be meeting on March 29 at MoCA, to explore, among others, fashion show, presentation of museum space and commercial space, and how Chinese brands could find their way into internationally recognized museums. Two additional forums, to be held on March 31, are centered on “How to plan a fashion show” and “Preservation of Chinese and French traditional workmanship”. Attending guests include a couple of VIPs in the industry, like Florence Müller, head curator at Denver Art Museum and co-curator of current Dior exhibition in Museum of Decorative Arts in Paris, the chairman of the Sustainable Development Division of Kering Group, etc. The rich array of “Fashion in Museum” events are of great relevance for the entire industry from multiple humanistic perspectives including art, society, tradition, and sustainable development.
The program of “Going to the source” stemmed from Showroom Shanghai’s support for “China Cup” International Costume Design Competition, a contest with a history of 22 years. This year, “China Cup · TECUL College Graduation Season Costume Design Competition”, on a fresh start, received over 1,000 competing designs, from which nearly 20 professional judges picked out 30 winners. During Showroom Shanghai exhibition, these winners, the backbones for fashion design in the future, will bring with them their newly completed designs to the judges, who will be determining the winners for the grand prize. Meanwhile, it is the hope of the competition host that the cooperation with Showroom Shanghai could enable excellent student designers to personally experience the commercial atmosphere so that they may know how to make an ideal combination between commerce and design. Furthermore, Showroom Shanghai is to continue with its in-depth cooperation with fashion colleges and training institutions in an all-round support for backbone designers of the future costume industry.
Showroom Shanghai will host the 2018 Spring & Summer collection exhibition at the West No.1 Hall of Shanghai Exhibition Center from October 14 to October 17, 2017. As an important constituent of “the largest order season in Asia” featured in Shanghai Fashion Week, Showroom Shanghai will spare no efforts in consolidating its leading position in the local high-end fashion market.
This April, Showroom Shanghai is officially set up at Shanghai Exhibition Center at its third anniversary, enhancing viewers’ experience tremendously. The exhibition, covering an area of 3,600m2, has become the most popular showroom with matured brands. Three years of accumulation has endowed Showroom Shanghai with a steady audience of 3,000 professional visitors, including elite representatives of fashion buyers, brands, media, and investors, among which, professional buyers have accounted for half the number, creating values for the participants in the meantime. Additionally, Showroom Shanghai has also offered professional buyers the broad space from which to choose brand portfolio of high marketization degree.
Showroom Shanghai 2018SS will keep a high-stand brand portfolio. Ninety-three brands of different styles are singled out from many booth applicants for different retail requirements. More and more overseas design brands, which have come to regard Showroom Shanghai as their doorway into Chinese market, account for 26% at this upcoming show, including matured business design brands that have already owned hundreds of sales channels. Accessory brands, which have been on at the rise with each expo, account for 25% this time, and have become the most sought-after category. For men’s wear, the percentage is up slightly to 11%, but will keep rising amid aspiration of many retailers to open select shops for men’s wear.
Growing steadily together with markets and brands has always been Showroom Shanghai’s initial intention these three years.
New Image for Showroom Shanghai 17AW Collection Exhibition to Create a Headline IP in the Industry
Going into its third year, the 2017 A/W collection exhibition, owned by Showroom Shanghai, will run on the first floor of the West No.1 Hall of Shanghai Exhibition Center from April 8-11, 2017.
After three years of practice, Showroom Shanghai, which made its debut on April 13, 2014, has been clear about its own position—focusing on emerging high- and medium-end fashion brands with business development potential through the lens of independent designers, thus making it a catalyst for consumption upgrading of the Chinese fashion industry.
In the run up to its third birthday celebration, Showroom Shanghai is significantly upgrading its image by staging its show at Shanghai Exhibition Center, a downtown historic building. Nearly doubling its floor size, the new show will reach 3,600sqm, with an enlarged public area to enhance the viewers’ experience. Here, the most potential emerging fashion brands are bound to have a dialogue with this magnificent historic building across time.
The venue is designed by Mr. Hong Renjie, a young architect who has paid a special visit to distinctive buildings along linong (lanes and alleys) near the Shanghai Exhibition Center, such as Simingcun, Mingdeli and Changde Apartment. Instead of attempting to replicate traditional commercial space, he “tried to break free from stereotypical patterns, and convert and integrate thickened walls, roads and neighborhood scale into the venue.”
Apart from a whole-new image, Showroom Shanghai, in partnership with Shanghai Fashion Week, positions itself as the official show. It is the hope of Showroom Shanghai to deepen cooperation with Shanghai Fashion Week, one of the most powerful platforms in China, to focus on local market.
Showroom Shanghai will hold its 2017 Spring & Summer Fashion Show from October 16 to 19, 2016 at Xintiandi Style. Once again, Showroom Shanghai will stage this fashion show near the main venue of Shanghai Fashion Week to provide the much sought-after locations for interested brands.
The 2017 SS show will witness over 60 brands coming from Hong Kong, Taiwan, South Korea, Japan, Canada, US and UK, and among them most are local designer brands.
There will be 38 brands making their debut at this show, accounting for over half of all the brands. Compared with last year, the brands this year strike a more conspicuous tone of variety and dynamism, highlighting practicality and suitability for different occasions. Designers are more bent on articulating their ideas by mixing fabrics and alternating compositions in rather simple designs. Meanwhile, the prices of leading products see a slight decline, ranging from RMB 1,200 to 5,000. Co+Co by Coco Rocha founded by super model Coco Rocha is a good example. Fresh from its journey at New York Fashion Week, the brand has wasted no time to hurry to Showroom Shanghai, interpreting its idea of the “sport chic”.
This year, we have made a bold try to introduce more men’s fashion brands to the show, a gesture to address the issue of women’s fashion brands dominating previous sessions. We have partnered the GQ magazine, the firm advocate of men’s fashion brands in China, and invited Sankuanz, Sean Suen, Chuang Qu and Uma Wang to the show. With endorsement of the international perspective of GQ, we aim to explore the possibility of using retail terminals to promote men’s fashion brands, and showcase the talent of China’s pioneering men’s fashion designers to the clients and therefore boost their confidence.
During the last two years, Showroom Shanghai has gradually shifted its focus to further exploration of upstream and downstream industry chains and have, thus, curtailed its efforts in more superficial aspects. The statistics of April this year showed that the number of buyers accounted for 70% and exhibiting brands were able to add 3~10 new clients at each session. It’s fair to say that Showroom Shanghai has achieved the goal of attracting clients at an initial stage, and now moved towards improving performance-based KPI, as well as building reputation for itself and at the retail terminal. In the future, we plan to systematically sort out the retain terminals nationwide and do our homework to connect brands to thousands of buyer stores. We will help brands to develop their target clients and provide value-added services such as training &guidance at retail terminals. On top of all this, there will be concrete measures to take on the persistent issue of the agenda of Shanghai Fashion Week lagging behind the production cycle, and the need for bringing in pre-spring and pre-autumn series.
Showroom Shanghai will hold its 2016 Autumn & Winter Fashion Show from April 11 to 15, 2016, again at Xinli Xintiandi, a stone’s throw from the venue of Shanghai Fashion Week.
The April of 2014 saw the birth of Showroom Shanghai, which has later become a hub linking domestic designers, brands and select shops nationwide. In a short span of just two years, the number of showrooms in Shanghai has exploded, but Showroom Shanghai still holds onto top spot with its enviable performance. After being redefined by its three founders, Showroom Shanghai has now evolved from a simple hub of designers, brands and retail terminals to a booster of consumption upgrade in Chinese fashion industry, echoing Premier Li Keqiang’s call for “individualistic fashion”, “online and offline interaction” as well as “accelerating entity commerce innovation and transformation” in the government work report.Thus, topping Showroom Shanghai’s agenda this year is the establishment of derivative businesses. As the first subsidiary of Showroom Shanghai, Stron commits itself to providing solutions to critical problems a brand faces at various stages. The most basic service is distribution agency. Since spring and summer in 2015, Showroom Shanghai has acted as a distributor for Y’s Yohji Yamamoto in China. This camp has now expanded to include multiple brands, including the attention-getting Ms MIN, the rising Black Spoon, and the two dark horses making their debut at this Showroom Shanghai show: designer brands A Tentative Atelier and LEON BRAND. In addition, Shangxia brand, combining rich experience and capital from Hermes with local craftsmanship tradition, will task Stron with its national distribution.
Depending on which stage it is in, a brand may face different challenges. By maintaining a presence in production, Stron is well positioned to provide much sought-after support for cost reduction and quality improvement etc. For retail terminals at their own development levels throughout the country, Stron can meet their needs with consulting services, and for more professional retailers, it has one-stop solutions tailored for their specific problems.To provide e-commerce solutions for the customers of Showroom Shanghai, 2manyshop.com, a Web-based sales platform, will be launched during the Showroom Shanghai show. This brand new e-commerce model combines the advantage of ample select shops and brand resources of Showroom Shanghai with the international expertise of Chinese technical and operation team from net-a-porter. A great number of prominent shops that curate numerous outstanding international and domestic brands are handicapped by a limited operating space. 2manyshop is designed to help these shops and selected brands to show their goods online, thus removing time and space restrictions and appealing to consumers from every part of the country.
Taking advantage of this new 2manyshop, BAN XIAOXUE, Black Spoon and deepmoss will launch their own sections on the platform, accepting reservations for 2016 Autumn and Winter series immediately after the show. This should spare consumers from the otherwise lengthy wait. Besides, Number (N)ine, a vanguard Japanese male fashion brand, will duplicate their 2006 autumn and winter show featured collection during the 2016 autumn and winter season, and accept reservations from consumers via 2manyshop.
From October 15th to 19th 2015, Showroom Shanghai 2016 Spring/Summer collections, the 4th session of Showroom Shanghai will open to the public at the fifth and sixth floor of THEHOUSE, Xintiandi.
The exhibiting brands are still the biggest highlights of this show. In addition to our loyal client Y’s Yohji Yamamoto, a number of locally renowned brands formed a powerful cohort, representing the elite class of Chinese designers. To name but a few, Fake Natoo, Neither Nor, Vmajor, Simon Gao, Injury, Matchbox, Black Spoon, Muse Handmade, rfactory… Among the long list of exhibiting brands, Number (N)ine, forced into closure as early as the autumn of 2009, announces its whirlwind return by reproducing its acclaimed collections.
We have always been devoted to building Showroom Shanghai into an international brand. Driven by this vision, we try our best to act as a full industry platform for designers from home and abroad and never cease our steps in the process of expanding and enriching. We set up the upstream to downstream arrangement in efforts to shape the chains of fashion industry. By joining hands with senior professionals and producers, a one-stop service platform was constructed to provide manufacturing and channels. Liberated from multifarious tasks, designers can exclusively concentrate on designing and brand image. Showroom Shanghai has also cooperated with an experienced e-commerce team to build a nation-wide online sales platform.
This is the fourth session of Showroom Shanghai. By deepening collaboration with international brands, international showrooms and agencies, Showroom Shanghai has become China’s top release and order-placing platform for independent domestic designers.
国内品牌中，Banxiaoxue、Sankuanz、Fake Natoo、Vmajor、Nor、Simon Gao、R Factory等国内著名设计师品牌，都是连续参加3届时堂的实力品牌，代表了中国独立设计的最高水平；从2015春夏开始加入时堂的Ma by Ma、Black Spoon、Ware Zhang、M. Essential、Hui by Eran Hui、Awaylee、Muse Handmade等将再战江湖。一大批设计和产品都更成熟的国内新兴设计品牌也将第一次在时堂亮相。这也预示了，时堂将逐步增加“设计品牌”的比重，以满足市场对这个区间产品的饥渴。
On April 5-15, 2015, one-year-old Showroom Shanghai will stage its 3rd session event at Tower 3, Corporate Avenue, Shanghai. The event will be dedicated for 2015 autumn/winter collection.
The event begins by the international brand session from April 5th to 9th and followed by the domestic brand session from April 11th to 15th. Thanks to the efforts of the past year, Showroom Shanghai has become China’s top release and order-placing platform for independent domestic designers and buyers. From 2015 on, Showroom Shanghai will gradually increase the number of foreign brands and strengthen its cooperation with international showrooms and brokers.
As China’s most advanced fashion platform, Showroom Shanghai is committed to providing valuable service for fashion brands and retailers. In order to help with the growth of Chinese fashion designer brands and retailers, Showroom Shanghai has launched a program titled “Showroom Shanghai Fashion Public Welfare Fund for China” in 2015. With a view to cultivating China’s buying talents, the program offers two sessions of free buyer training each year. Besides, more designer assistance programs will be launched since the second half of this year.
Dedicated for 2015 spring and summer collections, the 2nd session of Showroom Shanghai was held on Oct.19-23, 2014. Compared with the 1st session (2014 autumn and winter collection show), which was held in April of the same year, the 2nd session featured a greater number of participants, higher sales and more international involvement.
Different from the 1st session, which focused domestic brands, the 2nd session saw a greater number of foreign brands. More than 30 global brands, including Y’s Yohji Yamamoto, Made in Heaven, PPQ, and Ground Zero, and 4 international Showrooms participated in it. Yohji Yamamoto, especially, opened its first showroom outside of Paris and Tokyo in the past 40 years. More than a dozen famous buyers from the US and Japan showed up at the event, including American Rag, H Lorenzo and Via Bus Stop, and 7 of them placed orders with Chinese designers.
According to conservative statistics, the 2nd session of Showroom Shanghai witnessed a total order of RMB77-90 million, up by 175-221% over the order value RMB28 million witnessed at the 1st session. Y’s Yohji Yamamoto, BANXIAOXUE, KKtP, Simon Gao, Vmajor, Annakiki, Fake Natoo and Muse Handmade, among others, all did very well at the showroom.
The first session of Showroom Shanghai, which comes on April 13-17, 2014 coinciding with the fashion week of Shanghai, will be held at Shanghai Times Square Apartments. Influential designer brands from 25 countries will display 2014 autumn and winter collections in the showroom. Brands such as QIUHAO, BANXIAOXUE, YIFANG WAN and SANKUANZ will also be spotted on the stage of Shanghai Fashion Week.
Following the showroom held at Shanghai Times Square Apartments, we will launch an online showroom program. Besides, the second session of Showroom Shanghai, which is expected to come this October, will witness more international brands and buyers.
We hereby sincerely invite all people of the fashion circle to our showroom. Please feel free to join us, no matter who you are, be it a brand designer looking for business opportunity, a buyer interested in 2014 autumn and winter collections, an department store or estate runner wishing to take over designers’ shops, a journalist concerned with original Chinese fashion design, an advertiser or PR expert seeking commercial cooperation, an investor interested in helping young entrepreneurs of the fashion sector or a college teacher or student engaged with study of fashion art.