Born in the post-2020 epidemic era, China Moon & Star brand focuses on providing high-end down jacket products and other related clothing for consumers in Z era. The eternal star and moon is the brand logo, which is inspired by the infinite multi angle and multi-dimensional sun, moon and stars to convey the brand's bold and fearless vision of unlimited exploration of the Unknown Universe. Relying on the brand series products of cosmic aesthetics and Galaxy thinking to convey the vision of the future and stimulate the exploration of the unknown as the brand mission. The eternal sustenance of selflessness conveys the values that the brand refuses to be defined and explores the meaning of self life.