MILI. XU brand name comes from two brand founders, Chen Mili ’s last name and Xu Zhiyong’s first name. Mr. Xu Zhiyong and Mrs. Chen Mili are a couple who meet on campus. Because they loved clothes very much, in 1991, they opened their first fancy fashion shop in an alley in their hometown and began to design tailor-made clothes for their guests. "There is only a ruler, a pair of scissors, a helper, and that butterfly sewing machine." This store also made them the first barrel of gold, from single store to brand. During the period of rapid development of China's garment industry, they not only passed the unforgettable and arduous period of entrepreneurship together, but also jointly created their own fashion empire.