BRAND INTRODUCTION

MILI.XU

MILI.XU品牌名字来源于两位品牌创始人陈迷丽女士的名字和徐志勇先生的姓氏。徐志勇先生和陈迷丽女士是一对恋人,两人相识于校园。因为常热爱服装,1991年,他们在自己家乡一条小巷子里开出了第一家迷丽时装店,开始为客人设计量身订制衣服,“只有一把尺子、一把剪刀、一个帮工,和那台蝴蝶牌缝纫机。”这家店也让他们赚到了第一桶金,从单店到品牌,在中国服装行业快速发展时期,他们不仅共同度过了难忘艰苦的创业时期,更携手开创了属于自己的时尚帝国。多年来,他们一直不忘中国原创设计师国际化的梦想,希望拓新高级穿着的灵感泉源同时,用自己的设计鼓励每个不忘初心,和他们一样勇敢坚持梦想的人们,成为自己生活中的新贵派。

MILI. XU brand name comes from two brand founders, Chen Mili ’s last name and Xu Zhiyong’s first name. Mr. Xu Zhiyong and Mrs. Chen Mili are a couple who meet on campus. Because they loved clothes very much, in 1991, they opened their first fancy fashion shop in an alley in their hometown and began to design tailor-made clothes for their guests. "There is only a ruler, a pair of scissors, a helper, and that butterfly sewing machine." This store also made them the first barrel of gold, from single store to brand. During the period of rapid development of China's garment industry, they not only passed the unforgettable and arduous period of entrepreneurship together, but also jointly created their own fashion empire.