LIÈBO Feng, an original designer brand for women’s wear, was founded in 2006 by two original Chinese designers Dafeng and Xiaofeng, together with a group of creative designers and interesting youths.
As the annual sales volume hit 5.7 million units and membership 5.71 million, the brand opened its first offline brick-and-mortar retail store in September 2019. It has been advertised on the digital screen of Times Square in New York for three consecutive years to show the charm of original Chinese women’s wear as a representative.
These days it has become one of the largest independent design brands in China, transmitting multicultural values and beautiful experiences from the Orient to the international fashion trend and industry with its products being sold to many countries and cities worldwide.
Brand positioning: Chinese Modern National Brand 、Rock Style 、Free and unrestrained
VIP customer base: 18-28 years old
Commodity orientation: Comfortable everyday wear for day-to-day use and traveling
Brand mission: Splitting represents the trace of beginning, and life just calls for silk-splitting courage
Brand concept: Authenticity, self-release and ideal expression
Brand planning: Become a personalized independent designer brand for fair maidens