LIÁNCÀN, a high-end designer brand for women’s wear, was founded in 2017 by Chinese original designers Dafeng and Xiaofeng. It opened its first physical retail store in September 2017 and now has more than 60 stores across the country.
With bold color schemes and patterns from the world’s most beautiful scenes, LIÁNCÀN becomes the picture of romance.
Brand positioning: Chinese designer brand,、Romantic style、Bohemian style
VIP Clients: 28-32 years old
Commodity orientation: those who are required to attend all kinds of public or media occasions due to work and life requirements, and fond of traveling at the same time
Brand mission: to create an exotic, mysterious, romantic and ecstatic artistic temperament for consumers
Brand concept: I was born for art, you came for romance
Brand planning: become a tonal independent designer brand for fair maidens