BRAND INTRODUCTION

SWEET VILLIANS

Sweet Villians’ goal is to create shoes that leave a lasting impression on those who come into contact with them. They do that by playing with and pushing the boundaries of the art of shoemaking, using their creativity to allow a wearer to express themselves while also sharing their general approach to life.

SWEET VILLIANS 字义分别代表着”甜美”与”暴力”,这两个单字组合在一起的时候,品牌SweetVillians 表达的是一种”反差” 的形象。强烈希望任何一个阶层、性别或形式都不该被拘束,也不须因表面而定型。任何人都该找到属于自己的一种风格并勇敢追求和尝试。