YUZZO LONDON is the first women's fashion brand integrating oriental aesthetics and western romance, Founded by Beijing Yu Zi Fashion International Trade Co., Ltd in London and Beijing successively. Loyal to transmitting internal spirit and combining the Chinese and western aesthetics, YUZZO accumulates the fashion spirit of "thinking for dressing " and shows the open and introverted aesthetic attitude of the millennial generation, insists on the distinctive national cultural attitude while exploring and experimenting international trend, and retains the internal core of the local DNA spirit. The design materials and inspiration mostly come from various religions, traditional arts and crafts, natural plants, and architectural spaces in the world.
YUZZO adheres to the thinking and temperament of artists and also dressing concept of modernist pragmatists. In typical femininity, products are accompanied with the concept and characteristics of the Third Gender, which represents freedom, comfort, romance, and combination of rigidity and flexibility. They improve the taste and image of individual persons, show the eternality in classics and also elegance inside romance, and redefine feminism in the new era from the balance of internal and external cultivation and personal needs as well.