BRAND INTRODUCTION

rOtatiOn回由设计师苏怡睿、刘莘迪创立于 2024 年，专注于探索自然与人体之间的仪式感。品牌以木制配饰为核心，赋予传统材料新的生命，打造富有温度和故事性的饰品，赋予佩戴者独特的触感与记忆。“回”，不仅代表时间与生命的循环，也象征人与自然的共生共存。我们希望每一件作品都能成为人与自然连接的纽带，让佩戴成为一场对话。

rOtatiOn 回(Hui)  was founded in 2024 by designers Bev Su and Cindy Liu, focusing on exploring the connection between nature and the human body. With wooden accessories at its core, the brand breathes new life into traditional materials, creating pieces that carry warmth and stories, offering wearers a unique experience.

The name "回" (Hui) not only represents the cycle of time and life but also symbolizes the coexistence between humans and nature. We hope that each creation serves as a bridge between people and the natural, turning the act of wearing into a conversation.