BRAND INTRODUCTION

KK KNITTING KING服装品牌创立于2015年，隶属于AUSTRALIA BY CHERRY INTERNATIONAL FASHION GROUP PTY LTD旗下。

品牌使命：重新定义针织的本质

“服装存在的意义不是炫耀，而是让人感受到生活的美好。”

• 反浮夸主义。以面料、剪裁和工艺本身作为身份符号。

• 长期主义：专注“传世单品”而非“季度爆款”，经典款可穿30年仍保持价值。

kk knitting king clothing brand was founded in 2015, under the Australia by cherry international fashion group pty ltd.

 Brand mission: redefine the essence of knitting

 "The meaning of the existence of clothing is not to show off, but to make people feel the beauty of life.

 - Anti-pomposity. Fabrics, cuts and craftsmanship as identity symbols in their own right.

 - Long term: focusing on 'heirloom pieces' rather than 'quarterly hits', classics that can be worn for 30 years and still retain their value.