BRAND INTRODUCTION

JESSE LEE設計理念旨在打破性別界限，重新定義男子氣概，並結合傳統工藝與現代科技，推動創新與可持續發展。品牌注重環保，選擇舊衣物、再生棉牛仔布、回收食品包裝等材料，並結合3D打印技術，推動可持續時尚的發展。Jesse與Levi's合作的“Denim Reimagined”系列，將舊庫存和剩餘樣品升級改造，延長牛仔布的使用壽命。Jesse認為：「可持續發展一直是我設計的核心，受到成長環境的影響，我學會欣賞物品再利用的潛力，並透過設計為物品和佩戴者創造新的可能性。」」

JESSE LEE's design philosophy aims to break gender boundaries, redefine masculinity, and blend traditional craftsmanship with modern technology to drive innovation and sustainability. The brand focuses on environmental responsibility, using materials such as old garments, recycled cotton denim, and repurposed food packaging, combined with 3D printing technology to promote the development of sustainable fashion. In collaboration with Levi's, Jesse's “Denim Reimagined” collection upgrades old stock and surplus samples, extending the lifespan of denim. Jesse believes, “Sustainability has always been at the core of my design philosophy. Growing up, I learned to appreciate the potential for reusing items, and through design, I create new possibilities for both the objects and their wearers.”