BRAND INTRODUCTION

BadinaChic(芭蒂娜·绮珂)，深入聆听当代女性追求悦己生活的内心独白，为新时代女性提供社交资产与情绪价值，诠释精致、松弛、华丽、浪漫的率性千金格调，传达一种于摩登都市中松弛自由与率性闪耀并存的全新生活状态。

BadinaChic以连衣裙为核心品类，聚焦于女性不同的穿搭场景，打造出Ubran、Dressy、Holiday、Platinum四大产品系列线，让现代女性在多重身份和场景中自如转换，探索个体的无限风格。

BadinaChic deeply listens to the inner monologue of contemporary women pursuing a life that pleases themselves, providing social assets and emotional value for women in the new era. It interprets the exquisite, relaxed, gorgeous, and romantic style of free-spirited women, conveying a new state of life where relaxation, freedom, and radiant spontaneity coexist in modern cities. 

BadinaChic focuses on dresses as its core category, catering to different dressing scenarios for women. It has created four product lines: Ubran, Dressy, Holiday, and Platinum, allowing modern women to freely transition between multiple identities and scenarios, and explore their infinite styles.