BRAND INTRODUCTION

ENTER DRAMA创立于上海,ENTER DRAMA中文含义为“入戏”。


The designer brand enter drama was founded in Shanghai. The Chinese meaning of enter drama is "入戏(RUXI)".         


ENTER DRAMA品牌使命是实现女孩儿们的公主梦,打破了对空间与维度的以往认知。将灵感寄在其现实、梦境与幻想之中,设计师认为除现实生活以外,梦境与幻想皆是人生的重要组成部分。通过捕捉人生轨迹中的重要事件或凭空捏造的虚幻影像,将其整理拆分亦或是组合编织出属于品牌的独立梦想空间。


The mission of enter drama brand is to realize girls' dream of princess, breaking the previous cognition of space and dimension. The designer believes that besides real life, dreams and illusions are both important parts of life. By capturing the important events in the life track or fabricating illusory images, it is also a combination to weave an independent dream space belonging to the brand.