BRAND INTRODUCTION

SHAO is a luxury designer brand that bridges couture tailoring with modern street culture.

Founded by Shao Yang, a Parsons School of Design graduate, the brand delivers bold, convention-defying designs rooted in New York energy and Taiwanese heritage. With a deep emphasis on craftsmanship, SHAO merges high luxury with everyday wearability, redefining the codes of contemporary fashion for a new generation.

Since debuting as a ready-to-wear label in 2023, SHAO has provided Yang with a platform to fully express his creative vision. The brand has quickly gained global recognition, from New York to Shanghai, and has been featured by V Magazine, Vogue, Forbes, and Harper’s Bazaar, while also attracting a global community of cultural tastemakers and celebrity clientele.

SHAO 是一个将高级定制的精致工艺与当代街头文化相融合的设计师品牌。

品牌由毕业于纽约帕森斯设计学院的设计师 Shao Yang 创立，以大胆且不拘常规的设计语言著称，灵感源自纽约的都市张力与台湾的文化底蕴。SHAO 注重工艺细节，将高端质感与日常穿着的实用性自然结合，为新一代勾勒出当代时尚的全新表达。

自 2023 年以成衣系列亮相以来，SHAO 持续拓展其创意表达的边界。品牌迅速在全球范围内获得关注，从纽约到上海，并相继登上《V Magazine》《Vogue》《Forbes》及《Harper’s Bazaar》等国际媒体平台，同时也吸引了众多文化引领者与名人客户的青睐。