BRAND INTRODUCTION

希望每件首饰都有它的情绪,成为可随身携带的艺术品。

DONGWEI冬尾,成立于2016年,以设计师的名字命名,冬日将尽,万物复苏,蓄势待发。尾是结束也是开始,寄托了无限循环的希望。首饰之于冬尾,更像是与世界沟通的媒介,她认为语言一直是效率最低的交流仪,有时无法充分表达准确的情感。所有的饰品都围绕结构、形状和层次之间的关系进行探索。希望喜欢佩戴它们的人,对生活有自己的主张和见解,优雅而独立。


Let every piece of jewelry bear its own sentiment and become wearable work of art.

DONGWEI冬尾 (literal translation: winter end), a jewelry brand named after its designer, implicates the end of winter when revival of the world is underway and everything is coming back to life. “Wei” means the end, but also indicates beginning of something new, a word for infinite rounds of hope. Jewelry to Dongwei the designer is more like the media to communicate with the world; in her mind, language has always been the most inefficient way of communication and could fail to deliver the accurate mood or sentiment. All her lines of jewelry are explorations of structure, shape and gradation. It is her hope that everyone who wears her jewelry would stand by their own views of life and enjoy an independent and elegant life.