MIE YE is established by two designers born by the turn of 1990s, who dreamed of rebuilding the oriental fashion image with an independent, native perspective deeply rooted in the eclectic eastern culture. It all starts with a recall to their youth memories. That nostalgia was later transformed into an inventive fashion experiment.The iconic series of DONGJI, the “MIE YE”, pronounced as “Mae-Yeah”, represents our blessed, fearless curiosity. It is also a refraction of the unique Chinese Zeitgeist of the 90s. “MIE YE” presents a retro 90s fashions filled with bold colors and classic elements, and always comes with a keen eye for the future.