BRAND INTRODUCTION

MEGATRENDS

2017年初，两个大男孩：设计师黄界平和品牌运营人张欣诚一拍即合，创立了MEGATRENDS。MEGATRENDS译作大趋势，创作理念脱胎于普罗泰戈拉的理论：“人是定义万物的尺度”。人们对喜欢东西的追随即成为趋势，每一个人都有可能成为趋势的创造者。MEGATRENDS的设计灵感会来自于自己和朋友们的衣柜，无数个有个性的灵魂会逐渐构建品牌的完整。每一季，跟随MEGATRENDS走进一个个独特个体的衣柜，让服装说出每个人的故事，感受每一个灵魂对趋势的理解和诠释。

MEGATRENDS was founded at the beginning of 2017 because two friends wanted to create something together, the two friends being founder and designer, Huang Jie Ping as well as chief operating officer, Zhang Xin Cheng.The inspiration behind MEGATRENDS came from one of Protagoras’ famous quotes, ‘Men is the measure of all things.’ Major trends these days are set by the liking of us, the people, which also makes everybody creators of more and more emerging trends.A brands inspiration not only comes from ones own inspirations, but also one’s friend’s and family’s inspirations as well as millions of others inspiration around the world, thus creating the foundation of a  brand’s soul. Join and follow MEGATRENDS to discover more new and fresh elements that you like every new season!